Alicia Keys Wants To Change The Way Women Think About HIV‏

alicia keysFourteen-time Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS on a new campaign to reach women in the U.S. about HIV/AIDS. EMPOWERED affirms the power of women—as mothers, daughters, sisters, friends, partners and people living with HIV—to change the course of this disease through everyday actions.

Approximately 280,000—or about one in four—people living with HIV in the U.S. are women. Women of color have been especially hard hit, accounting for the majority of new infections occurring among women in this country. There has been some recent encouraging news when it comes to women and HIV: according to the U.S. Centers for Disease Control & Prevention (CDC) there was a significant 21 percent decrease in new infections among women in the U.S. between 2008 and 2010. For this progress to continue, efforts must be sustained. Learn more at the Kaiser Family Foundation >

As a force in the global fight against AIDS, Alicia has dedicated her work in philanthropy to help bring attention to the urgency of HIV/AIDS. Now with the launch of EMPOWERED, she is once again highlighting the power of all women—whether HIV positive or negative—to play a role in ending AIDS.

National Women & Girls HIV/AIDS Awareness Day is March 10th!